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Create. Engage. Analyze.
Hone for Publishers:
Boost your content strategy, increase revenue

Create

Quizzes surveys and polls

Use the Hone platform to easily build interactivity

Activate your writers, editors, and influencers to produce revenue-generating content that looks great anywhere, especially on mobile.

  • Pre-Built & Customizable Templates
  • Clean, Intuitive CMS & Interface
  • Multi-User Functionality
  • Drives SEO

Publish

Embed and Amplify

Hone-powered premium content is easy to publish and promote

  • A single embed code
  • Responsive design works on all screens
  • Distribute across your O&O sites, social channels and content networks
  • Effortlessly promote through content marketing

Monetize

Generate Revenue with Hone

Hone opens up multiple streams of revenue

Drive RPM

  • Increase page load & ad impressions
  • Increase time on site
  • Deepen user engagement
  • Create new ad placement opportunities
  • Easily add to & refresh existing content inventory

Integrate Native Advertising

  • Premium customized revenue opportunities
  • Scalable Native brand integration
  • Pre-packaged for sales teams

Analyze

Leverage valuable insights

Hone-generated data and analytics allows marketers, brands & publishers to aggregate powerful data streams for actionable decision-making.

Create

Quizzes surveys and polls

Publish

Embed and Amplify

Monetize

Generate Revenue with Hone

Analyze

Leverage valuable insights

Case Studies

Powering interactions across the web

Hone's platform powers top premiere publishers. We work with editorial and sales teams to develop creative and technology solutions that maximize both content-driven engagement and revenue.

Goal

Provide a solution for publishers to easily create interactive content that increases impressions, engagements, time on site, and social value.

Using the Hone platform, editorial teams create 2–4 quizzes a week on average.

With Hone's presence, sales teams are finding new Native sponsorship opportunities to drive premium revenue.

Summary

  • Hone is driving traffic, engagement, and social value for publishers through its turn-key interactive platform
  • Sales teams are working with Hone to drive premium revenue
Engagement Rate
86%
Completion Rate
81%
Quiz Retakes
16%

What we learned about your audience

Goal

Hone worked with a premiere fashion publisher that sold a large sponsorship to a cosmetic company aiming to sell skin and hair products.

Solution

Hone built an interactive personality quiz that showcased specific product packages based on the user's beauty preferences along with their hair and skin condition. Hone was able to take a challenging subject matter and make it not only data-rich but entertaining and useful, by showcasing beauty looks along with skin and hair solutions.

Not only was the quiz was very successful and has led to continued work but within the questions, Hone was able to spot trends and deep firsthand consumer insights beneficial to both the publisher and the manufacturer.

Summary

  • Widespread activation of brand, via sponsored quiz
  • Unique consumer insights about customer hair and skin pairings gleaned
  • Drove sales to major brand product landing pages
Engagement Rate
88%
Completion Rate
92%

You Choose The Songs America!

Goal

A major network needed an immediate, real-time solution for tracking and analyzing votes for a live TV program that also created a social and engaging experience.

For just over 24 hours, voting was open to American viewers to pick the next song for each performer, and could promote their choice through Facebook and Twitter. Comments and conversations earned organic promotion for the show and the event.

The online event ended up being the highest performing piece of content on the TV program's landing page.

Summary

  • Beyond quizzes, Hone powers all kinds of visual, interactive engagements like Polls and Vote-Offs
  • Interactivity creates a second-screen opportunity that can cross-over back to future brodcasts
  • Adding a social component let people's personal passions about topics fuel amplification
Votes
280k
Page Performance
+500%