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Create. Engage. Analyze.
Hone for Brands:
engagement, conversion, and consumer insight

Create

Ask smart questions

Activate your audience through visual interactive content and Native experiences

Hone's creative and editorial teams develop custom content strategies for your campaign

  • The Hone platform easily builds quizzes, surveys and polls
  • Licensable for self-serve

Amplify

Reach & engage your audience

Hone will structure a distribution & amplification program targeting your objectives

  • Responsive design works on all screens
  • Hones live on your 0&0 sites and social channels
  • Distribute across Hone's premium content and Native network partners
  • Effortlessly promoted through content marketing

Convert

Share, Capture,
Recommend, Reward

Hone's platform drives meaningful results for your brand

  • User acquisition: shares, likes, & fans
  • Capture email, demographic and audience insights
  • Recommend content, video and products
  • Incentivize interaction through points, deals, sweeps & giveaways

Analyze

Use valuable insights

Hone generated data and analytics allows marketers, brands & publishers to leverage powerful data for actionable decision-making.

Create

Ask smart questions

Amplify

Reach & engage your audience

Convert

Share, Capture,
Recommend, Reward

Analyze

Use valuable insights

Case Studies

Social Amplification

Goal

A major financial services provider was looking to target millennials and understand their relationship with money.

Solution

Together with Hone, the brand developed a content marketing strategy leveraging Hone Creative Services to create visual, engaging and informative content. Not only did the visual quizzes educate the millennial audience about credit unions, they also provided detailed information about the millennial consumer's relationship with their finances.

Due to the quiz's virality, the interactive content marketing strategy catapulted the provider's twitter following beyond any of its competitors.

Summary

  • A clear content marketing strategy will lead to immence social presence
  • Leverage Hone Creative Services for producing interactive content
Content Created
12
quizzes
Engagement Rate
88%

Brand Activation & Sweepstakes

Goal

A Halloween-themed activation and sweepstakes with a gift card to a leading pizza brand via a content marketing event targeting millennial parents.

With 72 hours available to determine a suitable concept, creative direction, and interactive content, Hone Creative Services launched a microsite that contained hand drawn graphics and a fun "haunted house" choose-your-own adventure style interactive experience that resulted in recommendations for last minute Halloween party ideas.

Promoted through social channels, the quiz response was palpable, with several conversations stemmed on the brand's official social media presence as a result and many people's results shared. Hone handled fulfillment for this sweeps as well and was able to give several families a Halloween pizza party.

Summary

  • Sweepstakes are great for promotions and earned social value
  • 4Hone's flexible platform allows for a fully immersive interactive experience including prize fulfillment
  • Adding a social component fuels amplification
Completion Rate
80%
Entry Rate
80%

Coupon Promotion

Goal

Drive sales.

Solution

Hone worked with a boutique jewelry company to ask the audience "What's your Favorite Necklace?". They were presented with 4 options and selected their favorite.

In order to vote, voters entered their email address in exchange for a 15%-off coupon. If they chose the winner at the end of the promotion, they were eligible for an additional coupon.

Summary

  • "Pick your favorite" promotion, promoted through email and social media
  • Additional incentives for picking the winner
  • Over 1/4th of the participants signed up and nearly 1/5th of those ended up buying something
  • Generated over $20,000 in sales
Sell Throughs
17%